• The Digital Chimp

Choosing A Colour Scheme For Your Website

Updated: Jun 16

Choosing a colour scheme for your brand, logo, or website can be a daunting task, and we often see businesses so caught up in the smaller details that they never get around to launching or rebranding. We know that colour psychology can influence visitor behaviour, but what does each colour represent and how does it all work?

Check out the infographic for more detail as we break things down as follows:

  • Primary colour emotions, moods, and feelings

  • Colour psychology stats

  • Secondary colour emotions, moods, and feelings

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