• The Digital Chimp

Creative ways to use Instagram Stories for your business

If you’re not using Instagram Stories for business yet, you might be missing out on reaching a large number of people who wouldn't otherwise notice your business.


If you need help getting started with stories, check out the Chimp's Full guide to using Instagram Stories


Not only are Instagram Stories fun and creative, but they’re one of the best ways to grow your engagement, build brand awareness, and in some cases, even drive sales!

Check out our recommendations below of a few things you may be able to incorporate into your stories.



Share announcements

  • Instagram stories are instant, so they're a great way to share quick updates and company announcements.

  • Create a sense of urgency and feature things like limited edition items that people can jump on before they are gone.

  • Keep your customers in the loop with the latest products and new releases.


Show your product in action This can also be a great place to promote a product.

Use stories to give people ideas for using your product, or show them what they can do or create with the product if they buy it. Highlight different aspects of your products such as all the different colours and styles it comes in, and don't be afraid to feature products in a variety of settings - get creative!


Behind the scenes

One of the best things in IG Stories is that most brands are pushing out stories that happen in the moment. People love scenes in the office, at an event, or in-store of different staff members interacting naturally. This also means they don't need to be super-polished. You can easily get away with some creative thinking and a smartphone!


A big part of stories is allowing brands to make customers feel they are part of 'the crew' by offering insight to the business that wouldn't otherwise be seen. And since stories are really the more casual of the social media platforms, you can have fun with it.



A day in the life Videos can be a great way to show your audience a unique view of the day-to-day happenings at your business. Have an employee or a guest walk them through the day, an event or rehearsal.


How-tos and tutorials Instagram stories are sequential by nature, which makes them perfect for "how-to" type content.

Beauty tutorials, recipes, and other bite-sized content that teaches your customers something is a fun alternative to traditional videos or blog posts. Or better yet, get multiple pieces of content from a blog post and chop it up to create different posts and stories.



Host Q&As Ask your customers questions about their experiences with your products through Instagram Stories. Q&A Instagram stories are great for kicking off a conversation or creating an engaging experience for your customers Plus you have the bonus of getting real feedback about your service!




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