Facebook now has over 2.23 billion monthly active users. And its basically a given these days that every business needs a Facebook presence.
Things change regularly with Facebook, but use this as a starting point for creating a Facebook Business Page and growing your audience.
Check out our Content Services or learn how to do a little bit yourself below!
Step 1: Create the basic business shell
Open the following URL to create a business Page on Facebook: https://www.facebook.com/pages/creation/
(You can also click on the drop-down menu in the upper-right corner of any page on Facebook and select “Create Page”.)
Once there, you’ll see two options — “Business or Brand” and “Community and Public Figure”. Since we are creating a Facebook Page for your business, click “Get Started” under the “Business or Brand” box.
There will be a few fields to fill out (some will appear only after you have chosen a category):
Step 2: Add a profile photo and cover photo
Next, Facebook will prompt you to upload a profile photo and cover photo.
Profile photo – Square
This photo will appear as your icon every time you comment on a post or publish in the News Feed. Ideally, you want to upload your company logo here.
The ideal size for profile photo is 170 pixels wide by 170 pixels tall.
Square dimensions are best, and Facebook will crop it into a circular shape in ads and posts.
Cover photo – Landscape
The cover photo appears across the top of your page and is a great opportunity to deliver a visual element that supports your branding, draws attention, or elicits emotion from your visitors.
Your cover photo is displayed at different sizes on desktops and on smartphones — 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on smartphones, but we’ve found that 820 pixels wide by 462 pixels tall seems to be the best all-rounder.
If you have a designer on hand, they will handle this, otherwise try Canva for a free DIY option. Once you have uploaded your Facebook Page’s profile photo and cover photo, you’ll be brought to your newly-created Facebook Page! Something like this:
(If you happen to upload an image that isn’t quite the exact dimensions of the Facebook cover photo, you can reposition the image to fit the available window. When you’re happy with the final look, you can click “Save” and you’ll be set!)
Pro tip: You can even upload a cover video or feature a slideshow of images!
Step 3: Fill out your Page information
Visit your “About” tab to fill out your Page information. Here are the things to fill out:
Description – Let people know what your Page is about in 155 characters.
Categories – Categories can help people find your Page. Choose up to three categories.
Contact information – If you have a business phone number, website, and email address, add them here.
Location – If you have a physical store, share your address here.
Hours – If you are only open on selected hours, state them here.
More – You can even state a price range (if you want).
All of these details will appear on the About tab of your Facebook Page, where you can add even more information, such as your business’s story, awards, menu, etc.
1. Create a username for your Page. It’ll make it easier for people to find your Page and give you a custom URL that you can share with others (e.g.fb.me/imaginationcocafe).
2. Add a button.
Every Facebook Page has a prominent call-to-action (CTA) button below its cover photo. It is a great opportunity to get your Page visitors to take an action, such as sending you a message or learning more about your business.
Step 4: Customise your Page
Facebook allows you to customise your Page even further. In your Page settings, there’s a “Templates and Tabs” tab. This tab lets you configure how you want your Page to have and to look like.
Tabs are essentially different sections of your Page, such as your posts, your photos, reviews of your business, etc. You can decide which tabs you want on your Page and their order on your Page.
Step 5: Add collaborators to your page
If you plan on sharing your Facebook marketing duties with a team, you’ll want to grant access for various people and various roles.
Here are the roles that you can choose from:
Admin – Complete and total access to everything (you are an admin by default)
Moderator – Can respond to and delete comments on the Page, send messages as the Page, see which admin created a post or comment, create ads, and view insights.
Advertiser – Can see which admin created a post or comment, create ads and view insights.
Analyst – Can see which admin created a post or comment and view insights.
To add collaborators, go to your Page settings and the “Page Roles” section. You can type in the name of any Facebook friend or person who has liked your Page. Alternately, you can type in an email address associated with a Facebook account.
Step 6: Publish your first post
Add content to your Page by publishing a post—a status update, a link, a photo, a video, an event, or a milestone. New, fresh content on your Page will make it look all the more enticing once new visitors come over to check it out.
And there you have it!
Your Facebook Business Page is up and ready to deliver awesome content to your fans and grow into something wonderful.
This also enables you to start running Facebook Ads, so let us know if you need help with that as well!