Instagram Stories are a great way to engage with your fans and customers. The content you share here can be similar to what you post in your feed but also give you leeway to introduce some important differences. Some of the best content out there is of brands using Stories to take their customers behind the scenes, show your business's day to day activities and connect with customers in an honest and authentic way.
Here are a few ways to get the most out of Instagram Stories for your business:
1. Tell a umm... story?
Stories are a great way to send a message that is easy to remember. Put together a beginning, middle, and end to your message to keep people engaged and likely to view the entire thing.
2. Be authentic
Authentic content is honest, in both message and execution. That might mean it's imperfect, but it's real. It's a growing trend amongst even the most professional companies to show their human side using the Stories platform.
There are heaps of addons that you can slap on a story - You can add questions, sliders and polls which provide a unique way to engage with current and potential customers. They are a low-risk way for customers to share their thoughts with you.
Make it fun! With lots of features such as stickers and overlays, they can be an excellent place to share the more playful side of your business and products.
5. Use a call to action
A call to action is one of the most important elements of your story because it tells people what to do next. As a business, the last thing you want your viewers to do is nothing. You want people to engage with your content, to like it, share it, and comment, or even make a purchase. Whatever it is, it's more likely to happen if you ask for it explicitly.