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  • Writer's pictureThe Digital Chimp

Why you need Social, and where to start

Updated: Jun 17, 2020

Social Media Noob to Pro - Part 1 In this series, we uncover the secrets that agencies use to build brands, and multiply sales using Facebook and other social channels.

Why you need Social, and where to start.

In 2020, 3.8 billion people will use social media networks worldwide. That’s almost 40% of the globe’s population - I know, right!? The average user now spends about 2 and a half hours on social media each day, and you and I both know quite a few people who would be smashing that figure I'm sure!

What is Social?

Social media refers to websites and apps that are designed to allow people to share content quickly, efficiently, and in real-time. Sharing photos, news, stories, opinions, and events in real-time has transformed the way we live and, also, the way we do business. The whole point and reason behind great social media content is your audience’s willingness to share it.

When your audience shares your content, be it tagging a friend in an Instagram post or retweeting something to their network, they are now your distribution channel.

But to get people to engage, that content needs to be both relevant and visually appealing.


  • Increase brand awareness

  • Humanise your brand

  • Establish your brand as a thought leader

  • Stay top of mind

  • Increase website traffic

  • Generate leads

  • Boost sales

Where to start?

Facebook is the only social media platform we can say every business should probably be using in 2020.

The size of its user base, combined with its amazing (and sometimes creepy!) targeting options means you can reach just about any audience from a single network.

*The only real exception will be if you’re only targeting Gen-Z where Facebook adoption is a little weaker. If the average Facebook user continues to get older, the network will eventually lose its all-rounder status but this isn’t going to happen any time soon. Next up, Part 2: The ‘Big 4’ social platforms: Pros and Cons.

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