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Cheat Sheet - Social Media Image Sizes

We know that all businesses great and small all need an active social media presence these days. One of the best ways to improve your positioning across all social networks is through consistency of voice and branding — and the first step (and easiest way) to getting this right is your social media image sizes.

Make sure your voice matches the audience for each social channel, but a consistent look and feel is also crucial. This “cheat sheet” offers you a quick-look guide to image size recommendations for most of the top social media sites (including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube). Keep in mind that these platforms are constantly changing these sizes, but to get you up and running, the below should do the trick.

Profile picture sizes

  • Twitter profile picture size: 400px x 400px

  • In 2020, the displayed size of a Facebook profile picture size is 170 x 170 pixels on desktop devices and 128 x 128 pixels on smartphones.

  • Instagram profile picture size: 110px x 110px (min.)

  • Pinterest profile picture size: 165px x 165px

  • LinkedIn profile picture size: 400px x 400px, 300px x 300px (company logo), 60px x 60px (square logo)

  • YouTube profile picture size: 800px x 800px

  • Medium profile picture size: 60px x 60px (publication avatar), 1000px x 500px (max.) (logo image)

  • Tumblr profile picture size: 128px x 128px

  • TikTok profile picture size: 200px x 200px


Cover photo sizes

  • Twitter header: 1500px x 500px

  • Facebook cover photo size: 820px x 312px

  • Pinterest board cover image: 222px x 150px

  • LinkedIn: 1584px x 396px (background or cover image), 1536px x 768px (business cover image), 646px x 220px (banner Image for company pages), 1128px x 376px (hero image)

  • YouTube cover photo: Display varies by device; 2560px x 1440px (desktop), 1546px x 423px (safe area for mobile and web, without text and logo cropping .

  • Tumblr header: 3000px x 1055px

  • Medium background image: 1500px x 750px

  • TikTok 900px x 300px


Shared images sizes

  • Twitter: 600px x 335px

  • Facebook: 1200px x 630px

  • Instagram: 1080px x 1080px

  • Pinterest expanded pin: 236px x scaled height

  • LinkedIn personal profile / company page: 1104x x 736px

  • YouTube: 16:9 aspect ratio (video); to qualify for HD: 3840px x 2160px

  • Medium: 1400px wide (full column-width), 2040px wide (out-set), 500px wide (screen-width)

  • Tumblr: 500px x 750px

  • TikTok 1:1 or 4:5 aspect ratio (video); 1080px x 1920px


Shared link graphic sizes

  • Twitter: 800px x 418px (1:91:1 aspect ratio)

  • Facebook: 1200px x 630px

  • Instagram photo thumbnails: 110px x 110px, 1080px x 1920px (Instagram stories)

  • Pinterest: 735px x 1102px (pin preview); 600px x 600px (board display)

  • LinkedIn: 1104px x 736px

  • YouTube custom video thumbnail: 1280px x 720px

  • Medium: Will pull story header image or profile image


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