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  • Writer's pictureThe Digital Chimp

Creating Successful Reels On Instagram

Updated: Feb 2, 2023

Instagram's Reels feature has quickly become one of the most popular ways for users to showcase their creativity and entertain their followers. With its unique blend of music, dance, and video, Reels has captivated audiences and changed the way we experience social media. However, with so much competition, it can be challenging to stand out and create Reels that truly capture people's attention. In this article, we will explore some tips and tricks to help you create successful Reels on Instagram, and take your content to the next level. Whether you're just starting out or are already an experienced creator, this guide will help you get the most out of this exciting platform. So, let's dive in and discover how you can create Reels that will captivate, entertain, and engage your followers!



Users can create Reels by filming and editing multiple video clips, adding effects and music, and including text and stickers to add context to the content. Reels can be created in a variety of formats, such as dance and lip sync videos, tutorials, and funny skits.


Reels are a way for users to share creative and engaging content with their followers and discover new accounts to follow on the platform. They can also be a powerful tool for creators and businesses to reach a wider audience on Instagram and showcase their products or services.


Tips for creating successful Reels on Instagram:

  1. Choose a catchy and relevant soundtrack: The soundtrack you choose will set the tone for your Reel, so make sure it's catchy and relevant to the content you're sharing.

  2. Keep it short and sweet: Reels are meant to be short and attention-grabbing, so aim for a duration of 15 seconds to 2 minutes.

  3. Edit and cut your video clips smoothly: Use the video editing tools in the Instagram app to cut and splice your clips together seamlessly.

  4. Use text and stickers to add context: Use text and stickers to add context to your Reel and help it stand out in the feed.

  5. Experiment with different formats and styles: Reels come in many different formats and styles, so don't be afraid to experiment and try something new.

  6. Engage with your audience: Encourage your followers to interact with your Reel by asking them questions or including calls to action in the caption.

  7. Use hashtags: Use relevant hashtags to help your Reel reach a wider audience and get discovered by users who are interested in the same topics.



Most people - and even businesses - these days don't need fancy camera equipment to film quality content for social media. We all have a very powerful device in our pocket, but there are a few ways to really get the most out of your mobile phone while filming videos.

Tips for filming professional-looking Instagram Reels on a mobile phone:

  1. Use a tripod: A tripod will help keep your phone steady and eliminate camera shake, which is especially important if you're shooting in low light conditions or moving around.

  2. Invest in a smartphone lens kit: A smartphone lens kit can help you achieve a variety of different looks, from wide-angle to telephoto.

  3. Use natural light: Whenever possible, try to use natural light to illuminate your shots. This will give your Reels a more natural, professional look.

  4. Experiment with camera settings: Most smartphones have a variety of camera settings that you can adjust, such as ISO, exposure, and white balance. Experiment with these settings to find the look that works best for your Reel.

  5. Use a gimbal: A gimbal is a handheld device that helps stabilize your phone and smooth out camera movements. This can be especially useful if you're shooting video while moving around.

  6. Edit your footage: Use the video editing tools in the Instagram app to cut and splice your clips together smoothly and add any additional effects or filters.

  7. Practice makes perfect: The more you practice shooting and editing Instagram Reels, the better you'll get at it. Don't be afraid to try out new ideas and techniques to see what works best for your content.


Knowing what is 'trending' on Instagram is also a great way to steer your content in the direction that is engaging for users.

To find out what Reels are trending on Instagram, you can do the following:

  1. Go to the Explore page: On the bottom right corner of your home feed, you'll see a compass icon. Tap this to go to the Explore page, where you'll find a variety of trending content, including Reels.

  2. Look for the Reels section: Scroll down on the Explore page until you see the Reels section. This will show you a selection of popular Reels that are currently trending on the platform.

  3. Use relevant hashtags: You can also search for specific hashtags that are relevant to your interests to find Reels that are popular within that particular community.

  4. Follow popular accounts: Another way to find trending Reels is to follow accounts that are known for creating high-quality, engaging Reels. These accounts are likely to feature content that is popular and trending on the platform.

  5. Keep an eye on the For You page: The For You page on Instagram is personalised for each user and features content that is recommended based on their interests and activity. This page is a good place to find Reels that are trending and relevant to you.

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