• The Digital Chimp

How To Switch To A Business Instagram Account

Updated: Jun 16

Yesterday we wrote about the benefits of using a professional account for your business or brand - if you haven't yet read the article, check out Why To Convert Your Instagram Account To A Business Account Now that you can see all the benefits of the business account, let's make the switch.


Step 1: Open Instagram settings

On your profile page, click on the hamburger menu in the top right corner of the app.

Tap Settings and then go into the Account section to get started.



Step 2: Switch to Instagram professional account

Once in the account settings, you’ll see some blue text at the bottom of the menu that says

"Switch to Professional Account".

Tap that to continue.



Step 3: Choose a Business account

There are two options here when selecting your type of profile; Business or Creator. The 'Business' option gives you access to reporting analytics, which allows you to look at impressions, reach, and video views in your page insights, plus you will be able to schedule content ahead of time if needed.


The 'Creator' option is for influencers, public figures or other types of content producers.


Step 4: Connect your Facebook Page

Your next step is to connect your businesses Facebook Page. First, make sure you have admin access.

  1. Go to your profile and tap the menu at top right corner.

  2. Tap Settings.

  3. Tap Account, then tap Linked Accounts.

  4. Tap Facebook and enter your Facebook login info.

Once linked, you enable the option to share a post to Facebook from the same screen where you add a caption. Bonus!


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