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  • Writer's pictureThe Digital Chimp

The Ultimate Guide To Social Media Image Sizes In 2023

Are you struggling to keep up with the ever-changing social media image size requirements? Do you find yourself constantly resizing your images and still ending up with pixelated, low-quality visuals? Look no further! Our comprehensive guide to social media image sizes in 2023 has got you covered.

Navigating the official dimensions and image sizes for each platform can be a tedious task, but with our up-to-date guide, you'll be able to create stunning visuals for all major social media platforms with ease. Say goodbye to the frustration of blurry cover photos and distorted profile pictures.


In this article, we'll provide you with the latest and most accurate social media image dimensions for January 2023, ensuring that your images will always look sharp and professional. Whether you're a social media marketer or a casual user, our ultimate guide to social media image sizes in 2023 will be your go-to resource for all your image resizing needs.


INSTAGRAM

Instagram has come a long way since its launch and now offers support for both horizontal and vertical images, in addition to the classic square format that made the platform famous. While this expanded flexibility offers more creative possibilities for your brand, it also means that getting the image dimensions just right can be a bit more challenging.


To ensure that your Instagram images look their best, it's important to follow the platform's guidelines carefully. In the next section, we'll provide you with the latest and most accurate dimensions for each image type, so you can create stunning visuals that stand out on the platform.


Profile Pic - 320 x 320 pixels

Your Instagram profile picture is one of the first things users will see when they come across your account, so it's essential to make sure it looks its best. To ensure that your profile picture displays correctly, you'll need to follow Instagram's size guidelines carefully.

The recommended size for Instagram profile pictures is 320 x 320 pixels, but it's important to note that the profile photos are displayed in a circular format, rather than the original square. This means that any elements in the corners of your photo may get cropped out, so it's important to center your focus on the key elements you want to highlight.

While Instagram will display your profile photo at a smaller size of 110 x 100 pixels, the image file itself should still be uploaded at the recommended size of 320 x 320 pixels or higher, to ensure that it looks sharp and professional. By following these guidelines, you'll be able to create a visually appealing profile picture that accurately represents your brand or personal image.


Posts

Landscape: 1080 x 566 pixels

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

Supported aspect ratios: Anywhere between 1.91:1 and 4:5

Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)


Stories 1080 x 1920 pixels

Aspect ratio of 9:16.

If you don’t use this ratio, the Story might show with strange cropping, zooming, or leave large sections of the screen blank.

Instagram Reels use this same sizing.


Carousels

Landscape: 1080 x 566 pixels

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)

Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)


Reels 1080 x 1920 pixels

Aspect ratio of 9:16.


Cover photo 1080 x 1920 pixels

Keep in mind that Reels are cropped to a 1:1 image in your profile feed and a 4:5 image in the home feed.


Instagram Ads

Landscape: 1080 x 566 pixels

Square: 1080 x 1080 pixels

Minimum width: 320 pixels

Maximum width: 1080 pixels

Supported aspect ratios: Anywhere between 1.91:1 and 4:5



TWITTER

Including images in your tweets can significantly increase your engagement on Twitter, with visual content receiving three times more engagement than non-image tweets. This means that selecting the right images and creating visually appealing content is crucial to standing out on the platform.



Getting the right Twitter image sizes is an essential part of creating eye-catching visuals. In the next section, we'll provide you with the most up-to-date guidelines for Twitter image sizes, so you can be sure that your images will display correctly and attract the attention they deserve. With these tips, you'll be able to create tweets that get more likes, retweets, and click-throughs, ultimately increasing your brand's visibility and success on the platform.


Profile photos 400 x 400 pixels

Minimum image size: 200 by 200 pixels

Maximum file size: 2MB


Header photo 1500 x 500 pixels

Header images are cropped to an aspect ratio of 3:1.

Keep in mind that the way header images display changes depending on the monitor and browser being used.


In-stream photos 1600 x 900 pixels

Minimum size: 600 by 335 pixels

Recommended aspect ratio between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on mobile


Twitter Card

Twitter recognises when a Tweet includes a URL. Twitter then crawls that website, pulling in content, including a Twitter image for the summary card.

Minimum size: 120 x 120 pixels

Supported formats: GIF, JPG, PNG

Maximum file size: 1MB

You can test what your Twitter summary card will look like and see a preview using the card validator.

There is a range of different Twitter cards, so also a range of sizes. As well as the regular summary cards, there are summary cards with large images, app cards and player cards.


Ads

Single and multi-image tweets: Minimum 600 x 335 pixels, but use larger images for the best results.

Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB.

App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.

Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards.

Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.

Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.



FACEBOOK

Keeping up with Facebook's ever-changing design and image dimensions can be a challenge for any social media marketer. The key to future-proofing your brand's content on the platform is to always upload high-quality images and to stick to Facebook's recommended file formats for optimal results.


While Facebook's image dimensions may change over time, the platform consistently recommends certain file formats that will ensure your images look their best. By following these guidelines and uploading high-quality images, you'll be able to create visually stunning content that captures the attention of your target audience and represents your brand in the best possible light.


Profile picture 170 x 170 pixels

Your Facebook profile picture will display at 170 x 170 pixels on desktop. But it will display as 128 x 128 pixels on smartphones.


Cover photo 851 x 315 pixels

Display size desktop: 820 x 312 pixels

Display size smartphone: 640 x 360 pixels

Minimum size: 400 x 150 pixels

Ideal file size: Less than 100KB


Post sizes

Timeline/Feed: Facebook automatically resizes and formats your photos when they are uploaded for the timeline to be 500 pixels wide and to fit the 1.91:1 aspect ratio.

Recommended size: 1200 x 630 pixels

Minimum size: 600 x 315 pixels

Carousel display images should be 1200 x 1200.

Event cover photo image sizes: 1200 x 628 pixels

Stories: 1080 x 1920 pixels

Stories take up the full screen of a phone. That’s an aspect ratio of 9:16.

Don’t choose an image with a width smaller than 500 pixels.

For Stories with text, consider leaving 14% of the top and bottom text-free. (That’s 250 pixels.) That way any call-to-action won’t be covered by your brand’s profile photo or buttons.


Facebook Ads

Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.

Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1.

Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.

Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.

Search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.

Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.

Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size of 30 MB.

Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.



LINKEDIN

When you use LinkedIn for business — whether it’s via your personal profile or a company page — pairing your LinkedIn updates with images has consistently been shown to increase comments and sharing.


Stick to the recommended sizes below for best results. And always make sure to look at your profile and content on multiple devices before finalising.



Profile photos: 400 x 400 pixels or larger

LinkedIn can accommodate photos up to 7680 x 4320 pixels.

And it can handle files up to 8MB, so upload as large as you can to future-proof.

Personal profile cover photos: 1584 x 396 pixels

Aspect ratio: 4:1

Make sure your file is smaller than 8MB.

Cover photos are cropped differently on mobile and desktop. Make sure to view your profile on both kinds of display before finalising.


Company pages

Company logo size: 300 x 300 pixels

Page cover image size: 1128 x 191 pixels

Life tab main image size: 1128 x 376 pixels

Life tab custom modules image size: 502 x 282 pixels

Life tab company photos image sizes: 900 x 600 pixels

Square logo: At least 60 x 60 pixels


LinkedIn post

Recommended size is 1200 x 628 pixels.

This LinkedIn image sizing also applies to LinkedIn Showcase pages.


Blog post link images: 1200 x 627 pixels


Custom image

When sharing a link in an update, 1200 x 627 pixels is the recommended size.

When pasting a URL into an update, an auto-generated thumbnail image may appear in the preview if one is available, along with the article or website title but, you can customise it by clicking the Image icon below the text box and selecting a photo from your computer.


LinkedIn Ads

Company logo size for ads: 100 x 100 pixels

Spotlight ads logo size: 100 x 100 pixels

Spotlight ads custom background image: 300 x 250 pixels

Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)

Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)



PIINTEREST

Pinterest is a powerful visual search engine that can help you reach a broad audience with your brand's message. By creating visually stunning content that appeals to your target audience, you can generate significant engagement and drive traffic to your website.


However, to make the most of this platform, it's important to understand the recommended image sizes for Pinterest. With the right image dimensions, your pins will display correctly and stand out on users' feeds, increasing the likelihood that they will engage with your content.


Profile image size: 165 x 165 pixels


Cover photo: 800 x 450 pixels

Avoid placing a portrait photo into the cover photo spot. Use a landscape photo with a 16:9 aspect ratio.


Pins

Aspect ratio: 2:3

Square pins: 1000 x 1000 pixels

Recommended size: 1000 x 1500 pixels

Keeping the 2:3 aspect ratio ensures your brand’s audience sees all the image’s details on their feed.


Collections Pins

Aspect ratio: 1:1 (recommended) or 2:3

Recommended size: 1000 x 1000 pixels or 1000 x 1500 pixels

Max file size: 10MB


Story Pins

Aspect ratio: 9:16

Recommended size: 1080 x 1920 pixels

Max file size: 20MB


Ads and carousels

App install ads: Same specs as standard Pins. A 2:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.

Carousel Pins and ads: An aspect ratio of either 1:1 or 2:3. 1000 x 1500 pixels or 1000 x 1000 pixels recommended. Up to 5 images can be included in a carousel.

Shopping ads: Same specs as standard Pins. A 2:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.



SNAPCHAT

Snapchat is a popular social media platform that enables users to share photos and videos with friends and followers in real time. With its engaging and interactive features, Snapchat offers a unique way to connect with your target audience and build your brand's presence online.


If you're looking to leverage Snapchat for your marketing strategy, it's important to understand the platform's image and video specifications. By following the recommended image sizes and best practices, you can create visually appealing content that resonates with your audience and stands out in their feeds.


Snapchat ads

Image size: 1080 x 1920 pixels (at minimum)

Aspect ratio: 9:16

File type: JPEG or PNG

Maximum file size: 5MB


Snapchat Geofilter

Image size 1080 x 1920 (at minimum)

Aspect ratio: 9:16

File type: JPEG or PNG

Maximum file size: 5MB



YOUTUBE

As the world's largest video-sharing platform, YouTube offers businesses and creators an unparalleled opportunity to reach a massive audience and build their brand. Whether you're looking to promote your products, showcase your expertise, or entertain your viewers, YouTube is an essential tool for any modern marketing strategy.


To make the most of this platform, it's important to understand the recommended image sizes for YouTube. From your channel art to your video thumbnails, having the right dimensions and specifications can make all the difference in how your content is perceived and engaged with by your audience.


Profile photo size

800 x 800 pixels


Banner image size

2048 x 1152 pixels (at minimum)

Aspect ratio: 16:9

Minimum area for text and logos without being cut off: 1235 x 338 pixels


Video size

1280 x 720 pixels (at minimum)

YouTube recommends that videos intended for sale or rental have a higher pixel count: 1920 x 1080 pixels.

YouTube requires videos to be 1280 x 720 pixels in order to meet HD standards.

This is a 16:9 aspect ratio.


Thumbnail size: 1280 x 720 pixels



TIKTOK

TikTok is a fast-growing social media platform that has quickly become a cultural phenomenon. With its short-form video content and unique features, TikTok offers an exciting opportunity for businesses and creators to connect with their audience in a fun and engaging way.


To succeed on TikTok, it's important to understand the platform's recommended image and video sizes. From your profile picture to your video aspect ratio, having the right specifications can make all the difference in how your content is received by your viewers.


Profile photo

20 x 20 pixels (minimum size to upload)

While 20 x 20 is the minimum upload size, upload a higher quality photo for future-proofing.


Video size: 1080 x 1920

The ideal aspect ratio for Tik Tok videos is 1:1 or 9:16.



In conclusion, social media marketers have a lot to consider when creating visual content for social media. From copyright laws to finding the right tools and high-quality images, there are many factors that contribute to success on social media.


However, one of the most critical elements to get right is your social media image sizes. Proper sizing can prevent pixelation and awkward stretching, keep your images looking professional, and optimize your photos for each social channel's feed. It also ensures that your audience sees the full photo, which can enhance your brand's messaging and increase engagement.


By following the guidelines and best practices outlined in this guide, you can future-proof your content and stay ahead of the game as social networks continue to evolve and change how images are displayed. So take the time to get your social media image sizes right, and watch your visual content shine on social media.

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