Facebook Closing In On 3 Billion Users
Updated: Jun 16
Amid the uncertain impacts of COVID-19, Facebook has published its latest earnings report, showing double-digit increases users and revenue – though it has warned of a more significant slowdown on the horizon.
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First off, on users – Facebook added 105 million users in Q1, taking it to 2.60 billion MAU, a 10% increase YoY.
Daily actives jumped 77 million in the quarter, the biggest increase since 2011, which come largely as a result of increased usage amid the COVID-19 lockdowns.
As with all businesses, it’s difficult to compare activity in the current period to normal times, as we are currently not living in a normal situation. But the numbers do show that Facebook remains a key resource for many users, and has once again been a key connective platform amid the pandemic.
In terms of region-specific trends, the Asia-Pacific market remains the biggest driver of growth for Facebook, with India, in particular seeing significant take-up as the developing nation undergoes its own digital shift. Facebook recently made a key step towards maximiSing its opportunities in the region by purchasing a stake in Indian mobile provider Jio – which is noted in its accompanying statements around capex.
Across all of its apps – Facebook, Messenger, WhatsApp and Instagram – Facebook has also shared that it’s now close to reaching its next major milestone – 3 billion total users.
The true scope of that is hard to fathom – the population of the entire world is 7.8 billion, and when you also take into account that Facebook is banned in China (1.4b) and several other nations, and that only around half of the world is able to access the internet at all, Facebook’s active reach, via its various apps, is almost absolute in practical terms.
The vast majority of people who can access Facebook’s apps, use them, simple as that.